Calo UK Is Closing: Here's How to Keep Your Healthy Eating Going
If you're a Calo UK customer, you'll likely have heard the news by now: Calo is leaving the UK market.
First and foremost, we want to acknowledge how tough this is. Building a food business in the UK is incredibly hard, especially when you're trying to maintain genuinely high food standards while also making healthy eating convenient and accessible at scale.
At Frive, we've always had a lot of respect for what the Calo team built. We align with so much of the mission behind it: helping busy people eat better through fresh, ready-made meals that make healthy eating feel easier, not harder.
Competition in this space pushes everyone forward, and brands like Calo helped raise the bar for the entire healthy meal delivery category in the UK. Behind every meal brand are teams of people working incredibly hard to help people build healthier routines, so it's always sad to see a business leave the market.
Our thoughts are genuinely with everyone affected, from the team and suppliers to the customers who made Calo part of their weekly routine.
And if you're now wondering what to do next, we'd love to help.
Your healthy eating routine doesn't have to stop
One of the hardest things about losing a service like Calo isn't the admin of switching. It's the fear that you'll lose the momentum you've built. Maybe you've been hitting your protein targets consistently. Maybe you've finally stopped defaulting to takeaways on busy evenings. Maybe you've just found the rhythm of having healthy meals ready in minutes, and the thought of going back to cooking from scratch, or back to processed supermarket meals, feels like a step backward.
It doesn't have to be.
Frive was built on exactly the same belief that Calo was: that busy people deserve food that's genuinely good for them, without having to spend hours in the kitchen to get it. We've been delivering chef-prepared, 100% natural meals across the UK since 2017, and we've grown into the UK's highest-rated meal prep delivery service, not by accident, but because we've stayed obsessively focused on ingredient quality, variety, and making healthy eating feel effortless rather than effortful.
If you've been a Calo customer, the transition to Frive will feel familiar in the ways that matter, and better in a few ways you might not expect.
What makes Frive the natural next step
Real food, from real ingredients
Every Frive meal is made with 100% whole-food ingredients. No ultra-processed fillers, no artificial flavourings, no low-quality seed oils. We use premium oils like olive, avocado and sesame, and every recipe is designed by chefs and approved by nutritionists to be as nutritionally complete as it is genuinely enjoyable to eat.
If ingredient quality was important to you with Calo, it will feel right at home here.
40+ dishes, rotating every week
One of the things that makes healthy eating actually stick long-term is variety. When your meals are interesting, when Thursday's dinner doesn't feel like a repeat of Monday's, you stop looking for an excuse to order a pizza. Frive's menu rotates weekly, with 40+ dishes covering breakfasts, snacks, lunches and dinners, including options for high protein, low carb, balanced eating, vegan, vegetarian, gluten-free and dairy-free.
Whether you were using Calo for weight management, muscle gain or simply to eat cleaner without the hassle of cooking, there's a Frive plan that fits.
Ready in just four minutes
Fully cooked. Chilled, not frozen. Heat in the microwave in under five minutes. That's it. No chopping, no washing up, no standing over a stove at 8pm trying to motivate yourself through another recipe. Just open the fridge, pick your meal, and eat something genuinely good.
High protein, macro-balanced, portion-controlled
Frive meals are nutritionist-approved and designed to support real health goals. Many dishes contain 45g+ of protein, and every meal is macro-balanced and portion-controlled between 400 and 650 calories. All meals are barcode-scannable and fully compatible with MyFitnessPal, so if you've been tracking your macros with Calo, the transition is completely seamless.
Trusted by thousands across the UK
With over 11,700 Trustpilot reviews and a 4.5/5 rating, Frive is the UK's highest-rated ready-to-eat meal service. We've delivered more than 20 million meals, been featured in Vogue, GQ, The Times, Glamour and Cosmopolitan, and are trusted by everyone from busy professionals and parents to Olympic athletes and public figures like Rita Ora and Simon Pegg.
A special welcome offer for Calo customers
We know switching services involves a leap of faith, and we want to make that as easy as possible. New Frive customers can get 50% off in week 1, 30% off in week 2, and 20% off in weeks 3 and 4, giving you the chance to experience Frive fully before committing at full price.
There's no lock-in. You can pause, skip or cancel at any time. And if you want to talk through which plan is right for you, our team is always available.
How Frive and Calo compared
We actually wrote a detailed, objective comparison of Frive vs Calo earlier this year, you can read the full breakdown here. The short version: both services were built around a genuine belief that healthy eating should be convenient, and both earned loyal customer bases as a result.
Where they differed was in approach. Calo leaned into AI-driven personalisation, tailoring daily meal plans to individual macros and goals through its app. Frive is built around whole-food variety, chef-prepared quality, and the flexibility to eat how you want, when you want, with the same nutritional rigour built into every dish.
If you've been eating Calo meals and hitting your goals, Frive will keep you moving in the same direction. The nutrition is there. The convenience is there. The quality, arguably, goes further.
Getting started takes less than five minutes
Here's how simple switching is:
Visit frive.co.uk/order and choose your plan size: anywhere from 5 to 20+ meals per week.
Pick your meals from this week's rotating menu, or let our algorithm suggest a selection based on your goals.
Choose your delivery day: we deliver Sunday, Monday, and Wednesday, with split deliveries available to maximise freshness.
Your first box arrives, and you have up to 7 days to enjoy each meal straight from the fridge.
No commitments. No fuss. Just better food.
Frequently Asked Questions
Is Frive a good alternative to Calo UK?
Yes. Both services are built around the belief that healthy eating should be convenient, nutritionist-approved and genuinely enjoyable. Frive offers chef-prepared, 100% natural meals with 40+ weekly dishes, high-protein options, and full dietary flexibility, including vegan, vegetarian, gluten-free and dairy-free. If you were using Calo to eat cleaner, hit protein targets or free up time in the evenings, Frive is a seamless next step.
Will my macros and nutrition goals still be supported?
Absolutely. Every Frive meal is nutritionist-approved, macro-balanced and portion-controlled. Many dishes contain 45g+ of protein. All meals are barcode-scannable and fully compatible with MyFitnessPal, so if you've been tracking your intake with Calo, the transition is completely smooth.
Does Frive offer the same kind of personalisation as Calo?
Frive offers tailored plans for weight loss, muscle gain, balanced eating and specific dietary needs (vegan, vegetarian, gluten-free, dairy-free, halal). Rather than AI-generated daily plans, you choose from 40+ rotating weekly dishes, which gives you more variety and control over what you actually eat, while keeping the nutritional framework in place behind the scenes.
How quickly can I get my first Frive delivery?
Depending on your location and the day you sign up, your first delivery can arrive within 2 to 3 days to the next day. Frive delivers on Sunday, Monday, Wednesday across most of the UK.
Is there a discount for new customers switching from Calo?
Yes. New Frive customers receive 50% off in week 1, 30% off in week 2, and 20% off in weeks 3 and 4. There's no lock-in contract, you can pause, skip or cancel at any time.
How does Frive's pricing compare to Calo?
A 6-meal Frive plan costs £47.10 (£7.85 per meal) at full price, compared to approximately £58.68 for a comparable Calo plan (around £9.78 per meal). With Frive's new customer discount, your first week works out at significantly less. Frive also has a Rewards Club, so the longer you stay, the more you save!
Can I cancel or pause my Frive subscription easily?
Yes. Frive operates on a flexible weekly subscription. You can pause, skip a week, or cancel entirely at any time before the weekly cut-off, with no penalties. There's no minimum commitment.
Are Frive meals similar in quality to Calo meals?
Frive meals are made with 100% whole-food ingredients, no ultra-processed fillers, no artificial additives, no low-quality seed oils. Every dish is chef-prepared and nutritionist-approved, and Frive holds a 4.5/5 Trustpilot rating from over 11,700 reviews, making it the UK's highest-rated ready-to-eat meal service. Quality is at the core of everything we make!
I had dietary requirements with Calo. Does Frive cater for those?
Frive supports a wide range of dietary needs, including vegan, vegetarian, gluten-free (all meals are made without gluten as standard), dairy-free and halal. When you set up your plan, you can filter the weekly menu to show only meals that meet your requirements.
What if I'm not sure which Frive plan is right for me?
Start with a 5 or 6-meal plan to get a feel for the service, then scale up or down from there. You can also explore the full menu before signing up, or read about our different plans to find the best fit for your goals. If you have questions, our customer team is always on hand.
Ready to keep your healthy eating going? See this week's menu and claim your new customer offer →
